アップサイクルで食の持続可能性をUPdateする共創プロジェクト『UP FOOD PROJECT』は参加パートナー数が33社に拡大しました。2年目を迎える2023年3月1日、コーヒー産業のサステナビリティ向上を目指す『UP COFFEE CHALLENGE』を始動します。
『UP COFFEE CHALLENGE』の概要
多くの人たちに愛されているコーヒーですが、気候変動の影響によってコーヒーの栽培に適した土地が半減する「コーヒーの2050年問題」に代表されるように、将来は気軽に飲めなくなってしまう可能性があります。
ゴミを資源に転換するアップサイクルには人をワクワクさせる魅力があると考える我々は、アップサイクルで人々のインスピレーションに火をつけながら、将来も美味しいコーヒーを楽しめる世界を目指します。
具体的には、コーヒー豆かすを中心に、コーヒー産業のサプライチェーンの中で捨てられているものをアップサイクルすることで、コーヒー産業をゼロ・ウェイストにすることを目指します。
また、生産国で大部分が捨てられてしまっているコーヒーチェリーの果皮(カスカラ)を有効活用することで、環境汚染にもつながっているゴミをなくすと同時に、コーヒー農家の収入向上につなげていきます。
![](https://te25ej-prod.s3.ap-northeast-1.amazonaws.com/resources/production_2023-03-01-08-48-26_ZLCrul22XN.jpg?X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEBEaDmFwLW5vcnRoZWFzdC0xIkYwRAIgTgPmzwcNLonZ0jFXLQpMhiVEcSL%2BfgbDnsePVqLMSXICIEsUGPG5I6TBxlbFdw%2FzMZVnLm4PyEzks5fyAkalXejwKsgFCDsQABoMOTI0NzE3MDYyODM0IgxFbEEoq12qq3mISFgqpQWjOM32%2B6q7%2BeNbeCehWg2mZfCFLPDREm%2FmQz7MOJ256QFsAxsm8LPTm5QlB3ipBLHcmeGMOOVWwhglTWqMeDU%2BT%2BjYnHR1w11u0jIKelSkYL30K95ieHJqkRbvsJZegce4ixxMso79hSu%2BJSYvRngJB9LLmxIrR4udWUtyJUQI3AD8BvNzE41J0iwVHK9w8yE42iTkZ98tPptniFowBkel3FFxuQfuCCbPsKjtj%2FMZZ73HXxmuVWWIXl4TSwIf3tPAwkK33%2BqGOXItRXeJwxhDRunXOn8iehCEk5%2BH1TmvjB5Cne0JaEK06zu%2FZ%2FiwA5erD8cBlZ3zD4lNZtGRhAZI63LMhPrCD41wK6mS%2FgEqDoamghcby6zX6xx5d85rNDz5IL4eXgTZZ9yodYesVkWojqGHMG7RGbFX4J4VGI%2FNQirV5JFCnA2XofLIi%2BgHDJm2pLxbCuPTgDhtk6da0E9pV4ln7jLB579s9OzN5YLiqvFH8f2zzL1gNj5vMjjoJdeJR1bSfNOmR0Kd5aPo5NUP4%2FAO%2FZ2kdpnR4MMblC3%2FJwQhCGi7YuVfEeTh%2BSBadwp264FZK8GnHw7kT8P%2BAJ2gFK188yPA87aq38xwvsCuDst7UlLk%2BRNVQ0WUm17xgCD6wCsbvRWO7ZnRLn3kbQJsm%2BUCFADNRRSX7Z8DSu%2FcgC%2Bsnc4AiE7TYW%2BU8pV610gIiESOvYF%2BPYQhwsOS8Mur3Gkl8xelmXP3vqb8w8zMIz%2FDx%2FtMxTZ6y4CV8tzXXhhzQN9PSLG5wtoB2Vk4E8QpY6KVw%2BqrO3zm3tsXqpGoMbfEynY45ycdYLWN%2BnHG1YEZSNNZd9%2FSFTEDPF87LhklhHwPXIud5%2FUTIA%2Ft6fkSEEYV9ZWDTyfcJxDd7o1B0TPnHc2NZzCo%2BvO2BjqyAfKyWCGVmDWK05B01rSrhtopZ04RM9EXfjbamr386Mq2S9H0%2FlKxV8KtZcOSDyTShCwmHT1%2BRU9yaC9jLSFZnT%2BDJY%2FwOr5sNSccUrLC8Z07ye%2FPwBILnXNYEXx6urUmOuT2b6K3CS3hmVN9bKkQV%2B9V14C8qRqwUACqi9ZI0QX%2BLDFZatEMFC6p10fojvLWob4WGHXyRYX6nScZL8ql6ifUh6i1EyFLHsvTu7CfqvGmlBE%3D&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIA5OTLOTKZARZSP7QW%2F20240908%2Fap-northeast-1%2Fs3%2Faws4_request&X-Amz-Date=20240908T013110Z&X-Amz-SignedHeaders=host&X-Amz-Expires=180&X-Amz-Signature=ec11d604e74b0463c8c39259f4de3000b2846ed42fb0e108a12316d19915bcdb)
メディア限定発表会を開催
『UP COFFEE CHALLENGE』の取り組み紹介と、賛同企業6社によるコーヒー関連のアップサイクル商品(3カテゴリー、10商品以上)が一堂に会するメディア限定の発表会を開催します。ぜひご取材ください。
![](https://te25ej-prod.s3.ap-northeast-1.amazonaws.com/resources/production_2023-03-01-08-48-26_X4AoEbCoUa.jpg?X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEBEaDmFwLW5vcnRoZWFzdC0xIkYwRAIgTgPmzwcNLonZ0jFXLQpMhiVEcSL%2BfgbDnsePVqLMSXICIEsUGPG5I6TBxlbFdw%2FzMZVnLm4PyEzks5fyAkalXejwKsgFCDsQABoMOTI0NzE3MDYyODM0IgxFbEEoq12qq3mISFgqpQWjOM32%2B6q7%2BeNbeCehWg2mZfCFLPDREm%2FmQz7MOJ256QFsAxsm8LPTm5QlB3ipBLHcmeGMOOVWwhglTWqMeDU%2BT%2BjYnHR1w11u0jIKelSkYL30K95ieHJqkRbvsJZegce4ixxMso79hSu%2BJSYvRngJB9LLmxIrR4udWUtyJUQI3AD8BvNzE41J0iwVHK9w8yE42iTkZ98tPptniFowBkel3FFxuQfuCCbPsKjtj%2FMZZ73HXxmuVWWIXl4TSwIf3tPAwkK33%2BqGOXItRXeJwxhDRunXOn8iehCEk5%2BH1TmvjB5Cne0JaEK06zu%2FZ%2FiwA5erD8cBlZ3zD4lNZtGRhAZI63LMhPrCD41wK6mS%2FgEqDoamghcby6zX6xx5d85rNDz5IL4eXgTZZ9yodYesVkWojqGHMG7RGbFX4J4VGI%2FNQirV5JFCnA2XofLIi%2BgHDJm2pLxbCuPTgDhtk6da0E9pV4ln7jLB579s9OzN5YLiqvFH8f2zzL1gNj5vMjjoJdeJR1bSfNOmR0Kd5aPo5NUP4%2FAO%2FZ2kdpnR4MMblC3%2FJwQhCGi7YuVfEeTh%2BSBadwp264FZK8GnHw7kT8P%2BAJ2gFK188yPA87aq38xwvsCuDst7UlLk%2BRNVQ0WUm17xgCD6wCsbvRWO7ZnRLn3kbQJsm%2BUCFADNRRSX7Z8DSu%2FcgC%2Bsnc4AiE7TYW%2BU8pV610gIiESOvYF%2BPYQhwsOS8Mur3Gkl8xelmXP3vqb8w8zMIz%2FDx%2FtMxTZ6y4CV8tzXXhhzQN9PSLG5wtoB2Vk4E8QpY6KVw%2BqrO3zm3tsXqpGoMbfEynY45ycdYLWN%2BnHG1YEZSNNZd9%2FSFTEDPF87LhklhHwPXIud5%2FUTIA%2Ft6fkSEEYV9ZWDTyfcJxDd7o1B0TPnHc2NZzCo%2BvO2BjqyAfKyWCGVmDWK05B01rSrhtopZ04RM9EXfjbamr386Mq2S9H0%2FlKxV8KtZcOSDyTShCwmHT1%2BRU9yaC9jLSFZnT%2BDJY%2FwOr5sNSccUrLC8Z07ye%2FPwBILnXNYEXx6urUmOuT2b6K3CS3hmVN9bKkQV%2B9V14C8qRqwUACqi9ZI0QX%2BLDFZatEMFC6p10fojvLWob4WGHXyRYX6nScZL8ql6ifUh6i1EyFLHsvTu7CfqvGmlBE%3D&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIA5OTLOTKZARZSP7QW%2F20240908%2Fap-northeast-1%2Fs3%2Faws4_request&X-Amz-Date=20240908T013110Z&X-Amz-SignedHeaders=host&X-Amz-Expires=180&X-Amz-Signature=a62444009f01f60126929978bc43063c736cd6e94f16d33ba8077ec02238405d)
![](https://te25ej-prod.s3.ap-northeast-1.amazonaws.com/resources/production_2023-03-01-08-48-26_ACfp60vINc.png?X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEBEaDmFwLW5vcnRoZWFzdC0xIkYwRAIgTgPmzwcNLonZ0jFXLQpMhiVEcSL%2BfgbDnsePVqLMSXICIEsUGPG5I6TBxlbFdw%2FzMZVnLm4PyEzks5fyAkalXejwKsgFCDsQABoMOTI0NzE3MDYyODM0IgxFbEEoq12qq3mISFgqpQWjOM32%2B6q7%2BeNbeCehWg2mZfCFLPDREm%2FmQz7MOJ256QFsAxsm8LPTm5QlB3ipBLHcmeGMOOVWwhglTWqMeDU%2BT%2BjYnHR1w11u0jIKelSkYL30K95ieHJqkRbvsJZegce4ixxMso79hSu%2BJSYvRngJB9LLmxIrR4udWUtyJUQI3AD8BvNzE41J0iwVHK9w8yE42iTkZ98tPptniFowBkel3FFxuQfuCCbPsKjtj%2FMZZ73HXxmuVWWIXl4TSwIf3tPAwkK33%2BqGOXItRXeJwxhDRunXOn8iehCEk5%2BH1TmvjB5Cne0JaEK06zu%2FZ%2FiwA5erD8cBlZ3zD4lNZtGRhAZI63LMhPrCD41wK6mS%2FgEqDoamghcby6zX6xx5d85rNDz5IL4eXgTZZ9yodYesVkWojqGHMG7RGbFX4J4VGI%2FNQirV5JFCnA2XofLIi%2BgHDJm2pLxbCuPTgDhtk6da0E9pV4ln7jLB579s9OzN5YLiqvFH8f2zzL1gNj5vMjjoJdeJR1bSfNOmR0Kd5aPo5NUP4%2FAO%2FZ2kdpnR4MMblC3%2FJwQhCGi7YuVfEeTh%2BSBadwp264FZK8GnHw7kT8P%2BAJ2gFK188yPA87aq38xwvsCuDst7UlLk%2BRNVQ0WUm17xgCD6wCsbvRWO7ZnRLn3kbQJsm%2BUCFADNRRSX7Z8DSu%2FcgC%2Bsnc4AiE7TYW%2BU8pV610gIiESOvYF%2BPYQhwsOS8Mur3Gkl8xelmXP3vqb8w8zMIz%2FDx%2FtMxTZ6y4CV8tzXXhhzQN9PSLG5wtoB2Vk4E8QpY6KVw%2BqrO3zm3tsXqpGoMbfEynY45ycdYLWN%2BnHG1YEZSNNZd9%2FSFTEDPF87LhklhHwPXIud5%2FUTIA%2Ft6fkSEEYV9ZWDTyfcJxDd7o1B0TPnHc2NZzCo%2BvO2BjqyAfKyWCGVmDWK05B01rSrhtopZ04RM9EXfjbamr386Mq2S9H0%2FlKxV8KtZcOSDyTShCwmHT1%2BRU9yaC9jLSFZnT%2BDJY%2FwOr5sNSccUrLC8Z07ye%2FPwBILnXNYEXx6urUmOuT2b6K3CS3hmVN9bKkQV%2B9V14C8qRqwUACqi9ZI0QX%2BLDFZatEMFC6p10fojvLWob4WGHXyRYX6nScZL8ql6ifUh6i1EyFLHsvTu7CfqvGmlBE%3D&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIA5OTLOTKZARZSP7QW%2F20240908%2Fap-northeast-1%2Fs3%2Faws4_request&X-Amz-Date=20240908T013110Z&X-Amz-SignedHeaders=host&X-Amz-Expires=180&X-Amz-Signature=b617b50bf59666fe53a142cfd11df0ab63dd42fc80daa6d7614316e6b4e8dd17)
一般消費者向けにCAFEでの商品展示も実施
3月27日から4月9日までの期間限定で、GOOD COFFEE FARMS Cafe & Bar(東京都中央区日本橋3-1-3 1F)のショーケースに商品を展示します。
![](https://te25ej-prod.s3.ap-northeast-1.amazonaws.com/resources/production_2023-03-01-08-48-26_Hu3k2aXrL5.jpg?X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEBEaDmFwLW5vcnRoZWFzdC0xIkYwRAIgTgPmzwcNLonZ0jFXLQpMhiVEcSL%2BfgbDnsePVqLMSXICIEsUGPG5I6TBxlbFdw%2FzMZVnLm4PyEzks5fyAkalXejwKsgFCDsQABoMOTI0NzE3MDYyODM0IgxFbEEoq12qq3mISFgqpQWjOM32%2B6q7%2BeNbeCehWg2mZfCFLPDREm%2FmQz7MOJ256QFsAxsm8LPTm5QlB3ipBLHcmeGMOOVWwhglTWqMeDU%2BT%2BjYnHR1w11u0jIKelSkYL30K95ieHJqkRbvsJZegce4ixxMso79hSu%2BJSYvRngJB9LLmxIrR4udWUtyJUQI3AD8BvNzE41J0iwVHK9w8yE42iTkZ98tPptniFowBkel3FFxuQfuCCbPsKjtj%2FMZZ73HXxmuVWWIXl4TSwIf3tPAwkK33%2BqGOXItRXeJwxhDRunXOn8iehCEk5%2BH1TmvjB5Cne0JaEK06zu%2FZ%2FiwA5erD8cBlZ3zD4lNZtGRhAZI63LMhPrCD41wK6mS%2FgEqDoamghcby6zX6xx5d85rNDz5IL4eXgTZZ9yodYesVkWojqGHMG7RGbFX4J4VGI%2FNQirV5JFCnA2XofLIi%2BgHDJm2pLxbCuPTgDhtk6da0E9pV4ln7jLB579s9OzN5YLiqvFH8f2zzL1gNj5vMjjoJdeJR1bSfNOmR0Kd5aPo5NUP4%2FAO%2FZ2kdpnR4MMblC3%2FJwQhCGi7YuVfEeTh%2BSBadwp264FZK8GnHw7kT8P%2BAJ2gFK188yPA87aq38xwvsCuDst7UlLk%2BRNVQ0WUm17xgCD6wCsbvRWO7ZnRLn3kbQJsm%2BUCFADNRRSX7Z8DSu%2FcgC%2Bsnc4AiE7TYW%2BU8pV610gIiESOvYF%2BPYQhwsOS8Mur3Gkl8xelmXP3vqb8w8zMIz%2FDx%2FtMxTZ6y4CV8tzXXhhzQN9PSLG5wtoB2Vk4E8QpY6KVw%2BqrO3zm3tsXqpGoMbfEynY45ycdYLWN%2BnHG1YEZSNNZd9%2FSFTEDPF87LhklhHwPXIud5%2FUTIA%2Ft6fkSEEYV9ZWDTyfcJxDd7o1B0TPnHc2NZzCo%2BvO2BjqyAfKyWCGVmDWK05B01rSrhtopZ04RM9EXfjbamr386Mq2S9H0%2FlKxV8KtZcOSDyTShCwmHT1%2BRU9yaC9jLSFZnT%2BDJY%2FwOr5sNSccUrLC8Z07ye%2FPwBILnXNYEXx6urUmOuT2b6K3CS3hmVN9bKkQV%2B9V14C8qRqwUACqi9ZI0QX%2BLDFZatEMFC6p10fojvLWob4WGHXyRYX6nScZL8ql6ifUh6i1EyFLHsvTu7CfqvGmlBE%3D&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIA5OTLOTKZARZSP7QW%2F20240908%2Fap-northeast-1%2Fs3%2Faws4_request&X-Amz-Date=20240908T013110Z&X-Amz-SignedHeaders=host&X-Amz-Expires=180&X-Amz-Signature=c89f6a9f6739d5ab34cb0639e557c4283cbffa30d28fcfd3858a846ffa6b1ec3)
『UP FOOD PROJECT』について
株式会社コルが運営する、アップサイクルで食の持続可能性をUPdateする共創プロジェクト。パートナー企業同士の連携によって未利用資源のバリューチェーン構築に取り組んでいます。
開始1年でパートナー数は33社にまで拡大。上場企業からスタートアップまで規模を問わず、業種も食関連の他に、アパレル・製紙業界など多岐に及びます。
![](https://te25ej-prod.s3.ap-northeast-1.amazonaws.com/resources/production_2023-03-01-08-48-26_wdqzHm160g.png?X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEBEaDmFwLW5vcnRoZWFzdC0xIkYwRAIgTgPmzwcNLonZ0jFXLQpMhiVEcSL%2BfgbDnsePVqLMSXICIEsUGPG5I6TBxlbFdw%2FzMZVnLm4PyEzks5fyAkalXejwKsgFCDsQABoMOTI0NzE3MDYyODM0IgxFbEEoq12qq3mISFgqpQWjOM32%2B6q7%2BeNbeCehWg2mZfCFLPDREm%2FmQz7MOJ256QFsAxsm8LPTm5QlB3ipBLHcmeGMOOVWwhglTWqMeDU%2BT%2BjYnHR1w11u0jIKelSkYL30K95ieHJqkRbvsJZegce4ixxMso79hSu%2BJSYvRngJB9LLmxIrR4udWUtyJUQI3AD8BvNzE41J0iwVHK9w8yE42iTkZ98tPptniFowBkel3FFxuQfuCCbPsKjtj%2FMZZ73HXxmuVWWIXl4TSwIf3tPAwkK33%2BqGOXItRXeJwxhDRunXOn8iehCEk5%2BH1TmvjB5Cne0JaEK06zu%2FZ%2FiwA5erD8cBlZ3zD4lNZtGRhAZI63LMhPrCD41wK6mS%2FgEqDoamghcby6zX6xx5d85rNDz5IL4eXgTZZ9yodYesVkWojqGHMG7RGbFX4J4VGI%2FNQirV5JFCnA2XofLIi%2BgHDJm2pLxbCuPTgDhtk6da0E9pV4ln7jLB579s9OzN5YLiqvFH8f2zzL1gNj5vMjjoJdeJR1bSfNOmR0Kd5aPo5NUP4%2FAO%2FZ2kdpnR4MMblC3%2FJwQhCGi7YuVfEeTh%2BSBadwp264FZK8GnHw7kT8P%2BAJ2gFK188yPA87aq38xwvsCuDst7UlLk%2BRNVQ0WUm17xgCD6wCsbvRWO7ZnRLn3kbQJsm%2BUCFADNRRSX7Z8DSu%2FcgC%2Bsnc4AiE7TYW%2BU8pV610gIiESOvYF%2BPYQhwsOS8Mur3Gkl8xelmXP3vqb8w8zMIz%2FDx%2FtMxTZ6y4CV8tzXXhhzQN9PSLG5wtoB2Vk4E8QpY6KVw%2BqrO3zm3tsXqpGoMbfEynY45ycdYLWN%2BnHG1YEZSNNZd9%2FSFTEDPF87LhklhHwPXIud5%2FUTIA%2Ft6fkSEEYV9ZWDTyfcJxDd7o1B0TPnHc2NZzCo%2BvO2BjqyAfKyWCGVmDWK05B01rSrhtopZ04RM9EXfjbamr386Mq2S9H0%2FlKxV8KtZcOSDyTShCwmHT1%2BRU9yaC9jLSFZnT%2BDJY%2FwOr5sNSccUrLC8Z07ye%2FPwBILnXNYEXx6urUmOuT2b6K3CS3hmVN9bKkQV%2B9V14C8qRqwUACqi9ZI0QX%2BLDFZatEMFC6p10fojvLWob4WGHXyRYX6nScZL8ql6ifUh6i1EyFLHsvTu7CfqvGmlBE%3D&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIA5OTLOTKZARZSP7QW%2F20240908%2Fap-northeast-1%2Fs3%2Faws4_request&X-Amz-Date=20240908T013110Z&X-Amz-SignedHeaders=host&X-Amz-Expires=180&X-Amz-Signature=d99670fcf143f37cf4d44c0d3267058297f9d1e5e8f431b203ce56481ee32913)
▶︎詳細はこちらでもご覧頂けます