アップサイクルで食の持続可能性をUPdateする共創プロジェクト『UP FOOD PROJECT』は参加パートナー数が33社に拡大しました。2年目を迎える2023年3月1日、コーヒー産業のサステナビリティ向上を目指す『UP COFFEE CHALLENGE』を始動します。
『UP COFFEE CHALLENGE』の概要
多くの人たちに愛されているコーヒーですが、気候変動の影響によってコーヒーの栽培に適した土地が半減する「コーヒーの2050年問題」に代表されるように、将来は気軽に飲めなくなってしまう可能性があります。
ゴミを資源に転換するアップサイクルには人をワクワクさせる魅力があると考える我々は、アップサイクルで人々のインスピレーションに火をつけながら、将来も美味しいコーヒーを楽しめる世界を目指します。
具体的には、コーヒー豆かすを中心に、コーヒー産業のサプライチェーンの中で捨てられているものをアップサイクルすることで、コーヒー産業をゼロ・ウェイストにすることを目指します。
また、生産国で大部分が捨てられてしまっているコーヒーチェリーの果皮(カスカラ)を有効活用することで、環境汚染にもつながっているゴミをなくすと同時に、コーヒー農家の収入向上につなげていきます。
![](https://te25ej-prod.s3.ap-northeast-1.amazonaws.com/resources/production_2023-03-01-08-48-26_ZLCrul22XN.jpg?X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEAsaDmFwLW5vcnRoZWFzdC0xIkcwRQIgQntpZQYNmJfD%2BCkW0e1wtyPauYS2DUZgV870C6AnVUMCIQCB7MRT47YJHTsL%2FaEQAJ5BFnJ%2FfHrRvatSd6sjnPry2yrSBQjl%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F8BEAAaDDkyNDcxNzA2MjgzNCIM1gKYGNZN4R5IkVv0KqYFgQJbgJXJccc2ieitcRkpAQHJRPe6k4tVcw5EsWWksuvBulQgzFW86Pgir%2FXUIv38FvqqB3hIw5pBeelHFIX35LwDwKOccxb4wurO5DqKJm558dqDXa2jJ0zvxp7eAEn4H%2BkxJRIyWbqABqEmAaMW7POKUnX0f2QwdkKkda%2ByOaDmROJFOgvUChHcdd351rYIKfFLN9GQ9%2B2o22Fi4tNTWf173PKCsWjvr0k87bsUH9o6KT3WCOZ33NrgACuhbfvEooTI1xTixP%2B49OrI1koUP9g9DAHg%2FGF3H4v%2BkNy95Qr2PAYFo8q4W%2FaWtGylzouMzYUsn3F3YpgGB8ZXN3y4M31IsmDmzUjV5q6rpcj7UMBesJzQcGleKA9Xuh0p0wVCPdyzYe%2BuRCLkB4Up6oDO0VWJKII4u%2FbPYGzNASd%2F7gn1Swe3wkdp%2Fyln3j8WUmC9%2BqUc4Lhxl7Y5A8AEMhxZ9aHOvGpIf95WOPrK71MCBB3AlsL9uvgY9P0MxQq4UNStazOagneTKmom8WvFv8zYJ18x%2FFXUrnYuQUPDOAH9%2BWLqyRrMzpkfnGEZmdsmKvN6DDwZ1jzdJ7GUyckfkVFZ4Z9zpzygPa0y%2FqLI6JbrGymYMiYrKnFT5kRb26rvszq0n37oggpboJNQwKllnFJ8LWGH45thcOd4avb%2FImjjMkgkEEknwpgzdjbjZ7OwfHcWwYzqHLShHT4VgSuiI7MKX4brXUlLOzXgksNwjDCCF7Oz7hD8xFpCMHs9W0TuRUEv1FHeFnrmpmOi2nk6bOW6O3kDZUMOsPL2WBwYdk87QA2XBqG%2FEzFRK2x9HZeKdlERqrx75cDzB8%2Ft43038JRAOkl%2BPN%2FnLs9c%2Fo7%2BbLWnB8%2BUHoTY6vzW54sy5BchQLcmGXi5XoLWMJTTkbUGOrEBsE5SL4dhLTomfRf54VEcBicSjempbH6uHKpdtyjULx8Cfft3I4x35DuYUPb%2BeUYAN9RzM7mIrneuqAwqzV8hCFOFGnrtxunjTc7erhw6IemmEdmLN9PZ86XVZetc3cqBzL%2F3gkhx1U3Jy2e4hhN93wTfN1WBNsoHE59yGjkHSd4oDb9pe4r0mgZXVTvbh4T%2FgBGvWJUL5NfGBBNWebfsMQuOrqJOP%2Fe5ULZQCGZY5NZw&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIA5OTLOTKZB5TIDW4B%2F20240727%2Fap-northeast-1%2Fs3%2Faws4_request&X-Amz-Date=20240727T035549Z&X-Amz-SignedHeaders=host&X-Amz-Expires=180&X-Amz-Signature=280af97dc9ca5536020e4cc766dc4ed7f4dc09e73691a29d2394b08bdfb20137)
メディア限定発表会を開催
『UP COFFEE CHALLENGE』の取り組み紹介と、賛同企業6社によるコーヒー関連のアップサイクル商品(3カテゴリー、10商品以上)が一堂に会するメディア限定の発表会を開催します。ぜひご取材ください。
![](https://te25ej-prod.s3.ap-northeast-1.amazonaws.com/resources/production_2023-03-01-08-48-26_X4AoEbCoUa.jpg?X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEAsaDmFwLW5vcnRoZWFzdC0xIkcwRQIgQntpZQYNmJfD%2BCkW0e1wtyPauYS2DUZgV870C6AnVUMCIQCB7MRT47YJHTsL%2FaEQAJ5BFnJ%2FfHrRvatSd6sjnPry2yrSBQjl%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F8BEAAaDDkyNDcxNzA2MjgzNCIM1gKYGNZN4R5IkVv0KqYFgQJbgJXJccc2ieitcRkpAQHJRPe6k4tVcw5EsWWksuvBulQgzFW86Pgir%2FXUIv38FvqqB3hIw5pBeelHFIX35LwDwKOccxb4wurO5DqKJm558dqDXa2jJ0zvxp7eAEn4H%2BkxJRIyWbqABqEmAaMW7POKUnX0f2QwdkKkda%2ByOaDmROJFOgvUChHcdd351rYIKfFLN9GQ9%2B2o22Fi4tNTWf173PKCsWjvr0k87bsUH9o6KT3WCOZ33NrgACuhbfvEooTI1xTixP%2B49OrI1koUP9g9DAHg%2FGF3H4v%2BkNy95Qr2PAYFo8q4W%2FaWtGylzouMzYUsn3F3YpgGB8ZXN3y4M31IsmDmzUjV5q6rpcj7UMBesJzQcGleKA9Xuh0p0wVCPdyzYe%2BuRCLkB4Up6oDO0VWJKII4u%2FbPYGzNASd%2F7gn1Swe3wkdp%2Fyln3j8WUmC9%2BqUc4Lhxl7Y5A8AEMhxZ9aHOvGpIf95WOPrK71MCBB3AlsL9uvgY9P0MxQq4UNStazOagneTKmom8WvFv8zYJ18x%2FFXUrnYuQUPDOAH9%2BWLqyRrMzpkfnGEZmdsmKvN6DDwZ1jzdJ7GUyckfkVFZ4Z9zpzygPa0y%2FqLI6JbrGymYMiYrKnFT5kRb26rvszq0n37oggpboJNQwKllnFJ8LWGH45thcOd4avb%2FImjjMkgkEEknwpgzdjbjZ7OwfHcWwYzqHLShHT4VgSuiI7MKX4brXUlLOzXgksNwjDCCF7Oz7hD8xFpCMHs9W0TuRUEv1FHeFnrmpmOi2nk6bOW6O3kDZUMOsPL2WBwYdk87QA2XBqG%2FEzFRK2x9HZeKdlERqrx75cDzB8%2Ft43038JRAOkl%2BPN%2FnLs9c%2Fo7%2BbLWnB8%2BUHoTY6vzW54sy5BchQLcmGXi5XoLWMJTTkbUGOrEBsE5SL4dhLTomfRf54VEcBicSjempbH6uHKpdtyjULx8Cfft3I4x35DuYUPb%2BeUYAN9RzM7mIrneuqAwqzV8hCFOFGnrtxunjTc7erhw6IemmEdmLN9PZ86XVZetc3cqBzL%2F3gkhx1U3Jy2e4hhN93wTfN1WBNsoHE59yGjkHSd4oDb9pe4r0mgZXVTvbh4T%2FgBGvWJUL5NfGBBNWebfsMQuOrqJOP%2Fe5ULZQCGZY5NZw&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIA5OTLOTKZB5TIDW4B%2F20240727%2Fap-northeast-1%2Fs3%2Faws4_request&X-Amz-Date=20240727T035549Z&X-Amz-SignedHeaders=host&X-Amz-Expires=180&X-Amz-Signature=b7e3e623c4bc3b4f908d1979959bdab615c7f5d04d1b54da0889654c51c82bc6)
![](https://te25ej-prod.s3.ap-northeast-1.amazonaws.com/resources/production_2023-03-01-08-48-26_ACfp60vINc.png?X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEAsaDmFwLW5vcnRoZWFzdC0xIkcwRQIgQntpZQYNmJfD%2BCkW0e1wtyPauYS2DUZgV870C6AnVUMCIQCB7MRT47YJHTsL%2FaEQAJ5BFnJ%2FfHrRvatSd6sjnPry2yrSBQjl%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F8BEAAaDDkyNDcxNzA2MjgzNCIM1gKYGNZN4R5IkVv0KqYFgQJbgJXJccc2ieitcRkpAQHJRPe6k4tVcw5EsWWksuvBulQgzFW86Pgir%2FXUIv38FvqqB3hIw5pBeelHFIX35LwDwKOccxb4wurO5DqKJm558dqDXa2jJ0zvxp7eAEn4H%2BkxJRIyWbqABqEmAaMW7POKUnX0f2QwdkKkda%2ByOaDmROJFOgvUChHcdd351rYIKfFLN9GQ9%2B2o22Fi4tNTWf173PKCsWjvr0k87bsUH9o6KT3WCOZ33NrgACuhbfvEooTI1xTixP%2B49OrI1koUP9g9DAHg%2FGF3H4v%2BkNy95Qr2PAYFo8q4W%2FaWtGylzouMzYUsn3F3YpgGB8ZXN3y4M31IsmDmzUjV5q6rpcj7UMBesJzQcGleKA9Xuh0p0wVCPdyzYe%2BuRCLkB4Up6oDO0VWJKII4u%2FbPYGzNASd%2F7gn1Swe3wkdp%2Fyln3j8WUmC9%2BqUc4Lhxl7Y5A8AEMhxZ9aHOvGpIf95WOPrK71MCBB3AlsL9uvgY9P0MxQq4UNStazOagneTKmom8WvFv8zYJ18x%2FFXUrnYuQUPDOAH9%2BWLqyRrMzpkfnGEZmdsmKvN6DDwZ1jzdJ7GUyckfkVFZ4Z9zpzygPa0y%2FqLI6JbrGymYMiYrKnFT5kRb26rvszq0n37oggpboJNQwKllnFJ8LWGH45thcOd4avb%2FImjjMkgkEEknwpgzdjbjZ7OwfHcWwYzqHLShHT4VgSuiI7MKX4brXUlLOzXgksNwjDCCF7Oz7hD8xFpCMHs9W0TuRUEv1FHeFnrmpmOi2nk6bOW6O3kDZUMOsPL2WBwYdk87QA2XBqG%2FEzFRK2x9HZeKdlERqrx75cDzB8%2Ft43038JRAOkl%2BPN%2FnLs9c%2Fo7%2BbLWnB8%2BUHoTY6vzW54sy5BchQLcmGXi5XoLWMJTTkbUGOrEBsE5SL4dhLTomfRf54VEcBicSjempbH6uHKpdtyjULx8Cfft3I4x35DuYUPb%2BeUYAN9RzM7mIrneuqAwqzV8hCFOFGnrtxunjTc7erhw6IemmEdmLN9PZ86XVZetc3cqBzL%2F3gkhx1U3Jy2e4hhN93wTfN1WBNsoHE59yGjkHSd4oDb9pe4r0mgZXVTvbh4T%2FgBGvWJUL5NfGBBNWebfsMQuOrqJOP%2Fe5ULZQCGZY5NZw&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIA5OTLOTKZB5TIDW4B%2F20240727%2Fap-northeast-1%2Fs3%2Faws4_request&X-Amz-Date=20240727T035549Z&X-Amz-SignedHeaders=host&X-Amz-Expires=180&X-Amz-Signature=39fb16e42e16e0c0b3e3404f33065efebc122503b12bd63b987cf9e8d03af0f4)
一般消費者向けにCAFEでの商品展示も実施
3月27日から4月9日までの期間限定で、GOOD COFFEE FARMS Cafe & Bar(東京都中央区日本橋3-1-3 1F)のショーケースに商品を展示します。
![](https://te25ej-prod.s3.ap-northeast-1.amazonaws.com/resources/production_2023-03-01-08-48-26_Hu3k2aXrL5.jpg?X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEAsaDmFwLW5vcnRoZWFzdC0xIkcwRQIgQntpZQYNmJfD%2BCkW0e1wtyPauYS2DUZgV870C6AnVUMCIQCB7MRT47YJHTsL%2FaEQAJ5BFnJ%2FfHrRvatSd6sjnPry2yrSBQjl%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F8BEAAaDDkyNDcxNzA2MjgzNCIM1gKYGNZN4R5IkVv0KqYFgQJbgJXJccc2ieitcRkpAQHJRPe6k4tVcw5EsWWksuvBulQgzFW86Pgir%2FXUIv38FvqqB3hIw5pBeelHFIX35LwDwKOccxb4wurO5DqKJm558dqDXa2jJ0zvxp7eAEn4H%2BkxJRIyWbqABqEmAaMW7POKUnX0f2QwdkKkda%2ByOaDmROJFOgvUChHcdd351rYIKfFLN9GQ9%2B2o22Fi4tNTWf173PKCsWjvr0k87bsUH9o6KT3WCOZ33NrgACuhbfvEooTI1xTixP%2B49OrI1koUP9g9DAHg%2FGF3H4v%2BkNy95Qr2PAYFo8q4W%2FaWtGylzouMzYUsn3F3YpgGB8ZXN3y4M31IsmDmzUjV5q6rpcj7UMBesJzQcGleKA9Xuh0p0wVCPdyzYe%2BuRCLkB4Up6oDO0VWJKII4u%2FbPYGzNASd%2F7gn1Swe3wkdp%2Fyln3j8WUmC9%2BqUc4Lhxl7Y5A8AEMhxZ9aHOvGpIf95WOPrK71MCBB3AlsL9uvgY9P0MxQq4UNStazOagneTKmom8WvFv8zYJ18x%2FFXUrnYuQUPDOAH9%2BWLqyRrMzpkfnGEZmdsmKvN6DDwZ1jzdJ7GUyckfkVFZ4Z9zpzygPa0y%2FqLI6JbrGymYMiYrKnFT5kRb26rvszq0n37oggpboJNQwKllnFJ8LWGH45thcOd4avb%2FImjjMkgkEEknwpgzdjbjZ7OwfHcWwYzqHLShHT4VgSuiI7MKX4brXUlLOzXgksNwjDCCF7Oz7hD8xFpCMHs9W0TuRUEv1FHeFnrmpmOi2nk6bOW6O3kDZUMOsPL2WBwYdk87QA2XBqG%2FEzFRK2x9HZeKdlERqrx75cDzB8%2Ft43038JRAOkl%2BPN%2FnLs9c%2Fo7%2BbLWnB8%2BUHoTY6vzW54sy5BchQLcmGXi5XoLWMJTTkbUGOrEBsE5SL4dhLTomfRf54VEcBicSjempbH6uHKpdtyjULx8Cfft3I4x35DuYUPb%2BeUYAN9RzM7mIrneuqAwqzV8hCFOFGnrtxunjTc7erhw6IemmEdmLN9PZ86XVZetc3cqBzL%2F3gkhx1U3Jy2e4hhN93wTfN1WBNsoHE59yGjkHSd4oDb9pe4r0mgZXVTvbh4T%2FgBGvWJUL5NfGBBNWebfsMQuOrqJOP%2Fe5ULZQCGZY5NZw&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIA5OTLOTKZB5TIDW4B%2F20240727%2Fap-northeast-1%2Fs3%2Faws4_request&X-Amz-Date=20240727T035549Z&X-Amz-SignedHeaders=host&X-Amz-Expires=180&X-Amz-Signature=94b26f33738bfb60e4f40992616e23ed6d790043f3c33de59d2202e88af7cd97)
『UP FOOD PROJECT』について
株式会社コルが運営する、アップサイクルで食の持続可能性をUPdateする共創プロジェクト。パートナー企業同士の連携によって未利用資源のバリューチェーン構築に取り組んでいます。
開始1年でパートナー数は33社にまで拡大。上場企業からスタートアップまで規模を問わず、業種も食関連の他に、アパレル・製紙業界など多岐に及びます。
![](https://te25ej-prod.s3.ap-northeast-1.amazonaws.com/resources/production_2023-03-01-08-48-26_wdqzHm160g.png?X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEAsaDmFwLW5vcnRoZWFzdC0xIkcwRQIgQntpZQYNmJfD%2BCkW0e1wtyPauYS2DUZgV870C6AnVUMCIQCB7MRT47YJHTsL%2FaEQAJ5BFnJ%2FfHrRvatSd6sjnPry2yrSBQjl%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F8BEAAaDDkyNDcxNzA2MjgzNCIM1gKYGNZN4R5IkVv0KqYFgQJbgJXJccc2ieitcRkpAQHJRPe6k4tVcw5EsWWksuvBulQgzFW86Pgir%2FXUIv38FvqqB3hIw5pBeelHFIX35LwDwKOccxb4wurO5DqKJm558dqDXa2jJ0zvxp7eAEn4H%2BkxJRIyWbqABqEmAaMW7POKUnX0f2QwdkKkda%2ByOaDmROJFOgvUChHcdd351rYIKfFLN9GQ9%2B2o22Fi4tNTWf173PKCsWjvr0k87bsUH9o6KT3WCOZ33NrgACuhbfvEooTI1xTixP%2B49OrI1koUP9g9DAHg%2FGF3H4v%2BkNy95Qr2PAYFo8q4W%2FaWtGylzouMzYUsn3F3YpgGB8ZXN3y4M31IsmDmzUjV5q6rpcj7UMBesJzQcGleKA9Xuh0p0wVCPdyzYe%2BuRCLkB4Up6oDO0VWJKII4u%2FbPYGzNASd%2F7gn1Swe3wkdp%2Fyln3j8WUmC9%2BqUc4Lhxl7Y5A8AEMhxZ9aHOvGpIf95WOPrK71MCBB3AlsL9uvgY9P0MxQq4UNStazOagneTKmom8WvFv8zYJ18x%2FFXUrnYuQUPDOAH9%2BWLqyRrMzpkfnGEZmdsmKvN6DDwZ1jzdJ7GUyckfkVFZ4Z9zpzygPa0y%2FqLI6JbrGymYMiYrKnFT5kRb26rvszq0n37oggpboJNQwKllnFJ8LWGH45thcOd4avb%2FImjjMkgkEEknwpgzdjbjZ7OwfHcWwYzqHLShHT4VgSuiI7MKX4brXUlLOzXgksNwjDCCF7Oz7hD8xFpCMHs9W0TuRUEv1FHeFnrmpmOi2nk6bOW6O3kDZUMOsPL2WBwYdk87QA2XBqG%2FEzFRK2x9HZeKdlERqrx75cDzB8%2Ft43038JRAOkl%2BPN%2FnLs9c%2Fo7%2BbLWnB8%2BUHoTY6vzW54sy5BchQLcmGXi5XoLWMJTTkbUGOrEBsE5SL4dhLTomfRf54VEcBicSjempbH6uHKpdtyjULx8Cfft3I4x35DuYUPb%2BeUYAN9RzM7mIrneuqAwqzV8hCFOFGnrtxunjTc7erhw6IemmEdmLN9PZ86XVZetc3cqBzL%2F3gkhx1U3Jy2e4hhN93wTfN1WBNsoHE59yGjkHSd4oDb9pe4r0mgZXVTvbh4T%2FgBGvWJUL5NfGBBNWebfsMQuOrqJOP%2Fe5ULZQCGZY5NZw&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIA5OTLOTKZB5TIDW4B%2F20240727%2Fap-northeast-1%2Fs3%2Faws4_request&X-Amz-Date=20240727T035549Z&X-Amz-SignedHeaders=host&X-Amz-Expires=180&X-Amz-Signature=1c6112c5efc42c8c1bb6123df7164d967526855a15cc588ffed0c02ed0a2149e)
▶︎詳細はこちらでもご覧頂けます