アップサイクルで食の持続可能性をUPdateする共創プロジェクト『UP FOOD PROJECT』は参加パートナー数が33社に拡大しました。2年目を迎える2023年3月1日、コーヒー産業のサステナビリティ向上を目指す『UP COFFEE CHALLENGE』を始動します。
『UP COFFEE CHALLENGE』の概要
多くの人たちに愛されているコーヒーですが、気候変動の影響によってコーヒーの栽培に適した土地が半減する「コーヒーの2050年問題」に代表されるように、将来は気軽に飲めなくなってしまう可能性があります。
ゴミを資源に転換するアップサイクルには人をワクワクさせる魅力があると考える我々は、アップサイクルで人々のインスピレーションに火をつけながら、将来も美味しいコーヒーを楽しめる世界を目指します。
具体的には、コーヒー豆かすを中心に、コーヒー産業のサプライチェーンの中で捨てられているものをアップサイクルすることで、コーヒー産業をゼロ・ウェイストにすることを目指します。
また、生産国で大部分が捨てられてしまっているコーヒーチェリーの果皮(カスカラ)を有効活用することで、環境汚染にもつながっているゴミをなくすと同時に、コーヒー農家の収入向上につなげていきます。
![](https://te25ej-prod.s3.ap-northeast-1.amazonaws.com/resources/production_2023-03-01-08-48-26_ZLCrul22XN.jpg?X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEAYaDmFwLW5vcnRoZWFzdC0xIkcwRQIhALlaRucgwz9GRwJMaNayzSdRxfkSVkUd6WjRsgg%2BEterAiAoHD9imjXiLFdA0DqnBeoWcm2vpmA557escoY0zYYzfCrRBQjg%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F8BEAAaDDkyNDcxNzA2MjgzNCIMesOo0uVzzhEsX44qKqUFRlkY9ZuILApZZuSFblHizjho1s7B0R3ranzTh9tEIiAcnjz0Q5y36Ownh4wW0Hd%2Bee2EyxrvA6JLAotsyREOkYcOC8OGOGx8QunOZTIy%2BqbNO%2Bhub8Z2yHmnxvrziAwoUqWAq7tesH3Cy1AVNPy4JblqAm0eRtZ3UJP0Xu99vUqQDztTW2TCuIm%2BfY5xfByCw3ELLgW%2BLDAQJNjvNcVvk72d7%2FKlho2gCiUzgaYECLWHWpguvg88y%2BuzvYVydaEHWVzdCDuPSPJdZvsUBAIYO%2BZyQoAy887DVt838BwD%2FS%2FgQO1wqNHfKBs8Mll%2FzE%2B3WbhoZoNLf92rCSbtWreDZYXXMQUVQEXpCxbmuprYZOsGkzGJfWPMCjgOIFQkjHgLlW8DlzqT5QD9RT3F0ZKEfOmvy6cb4ijksAqCzPpuWFsyARBgdka6Y%2B9siIlDvHIBDFfUpJHadIAmyS%2FrWvxr8fk01XMPwaNGLuajuYpg%2BrJmj1Uc3cCboObYpO9JCWSrzvM%2BaYA6%2BMZCS%2FeUkubzFVZRKW7spjFVnZuGIACPNn%2F%2F2OaQ9VhqDJ4%2FA9ZzLGdb%2Bup%2F%2FdoGBazsFjhc5I1AlBLFa%2F1UNIo8UyELudOC%2BoQ8yLRQmZbpyL3bbgGj6ZJecUyLNTWm3GhBSEkPhv4d3Scj%2F3AtJzhPardg1PWNj7Xl9uzla0Sjo7z1a7XdWIdd3UIV6s5ZFAzAZs1FIAQ8FbuHB8oikyEyxQto5t0IXc7efOoIw4A8phrdTjC3zyaS0i%2BZDja2y%2FjqNaDvTWSW5KSoIgmPEMR8q2XdVo5fR5aGs4Hh%2BMyMAyaLHxqsThX%2BexSqUsvz%2Bxk5SCOISuRdHXArWNgdYSBOGRBOz4TaKhy3AuSky%2BF%2BP0OCMvPKJSxMJi43KecwhcqQtQY6sQFnZF8lGq4n75K1qHZkh1wyPTygFgR2oSSEeGRqKXZbfUro539o7j24xMm1tJN8pzHSuIFIu1n%2B0NKasEzjfzy7kN1Sz4sws%2BkVI6kVG6g0BZpUToDB72CaTKywLTe968%2FdQ6DAbPIeRzrPiPjmoKdHupMDNK9G8ybKP0ZXU8qwSkHEcCpR6krsxiiJVzmNKdc%2BeRoQROWx3vR4yVKSNPuQCK1pvicJHtdzkvWyWIKDujo%3D&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIA5OTLOTKZITJNIBLI%2F20240726%2Fap-northeast-1%2Fs3%2Faws4_request&X-Amz-Date=20240726T232951Z&X-Amz-SignedHeaders=host&X-Amz-Expires=180&X-Amz-Signature=d385dd55324ab925a6aad5069b76dfada7fde115dd0494be3744a8c42db50a43)
メディア限定発表会を開催
『UP COFFEE CHALLENGE』の取り組み紹介と、賛同企業6社によるコーヒー関連のアップサイクル商品(3カテゴリー、10商品以上)が一堂に会するメディア限定の発表会を開催します。ぜひご取材ください。
![](https://te25ej-prod.s3.ap-northeast-1.amazonaws.com/resources/production_2023-03-01-08-48-26_X4AoEbCoUa.jpg?X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEAYaDmFwLW5vcnRoZWFzdC0xIkcwRQIhALlaRucgwz9GRwJMaNayzSdRxfkSVkUd6WjRsgg%2BEterAiAoHD9imjXiLFdA0DqnBeoWcm2vpmA557escoY0zYYzfCrRBQjg%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F8BEAAaDDkyNDcxNzA2MjgzNCIMesOo0uVzzhEsX44qKqUFRlkY9ZuILApZZuSFblHizjho1s7B0R3ranzTh9tEIiAcnjz0Q5y36Ownh4wW0Hd%2Bee2EyxrvA6JLAotsyREOkYcOC8OGOGx8QunOZTIy%2BqbNO%2Bhub8Z2yHmnxvrziAwoUqWAq7tesH3Cy1AVNPy4JblqAm0eRtZ3UJP0Xu99vUqQDztTW2TCuIm%2BfY5xfByCw3ELLgW%2BLDAQJNjvNcVvk72d7%2FKlho2gCiUzgaYECLWHWpguvg88y%2BuzvYVydaEHWVzdCDuPSPJdZvsUBAIYO%2BZyQoAy887DVt838BwD%2FS%2FgQO1wqNHfKBs8Mll%2FzE%2B3WbhoZoNLf92rCSbtWreDZYXXMQUVQEXpCxbmuprYZOsGkzGJfWPMCjgOIFQkjHgLlW8DlzqT5QD9RT3F0ZKEfOmvy6cb4ijksAqCzPpuWFsyARBgdka6Y%2B9siIlDvHIBDFfUpJHadIAmyS%2FrWvxr8fk01XMPwaNGLuajuYpg%2BrJmj1Uc3cCboObYpO9JCWSrzvM%2BaYA6%2BMZCS%2FeUkubzFVZRKW7spjFVnZuGIACPNn%2F%2F2OaQ9VhqDJ4%2FA9ZzLGdb%2Bup%2F%2FdoGBazsFjhc5I1AlBLFa%2F1UNIo8UyELudOC%2BoQ8yLRQmZbpyL3bbgGj6ZJecUyLNTWm3GhBSEkPhv4d3Scj%2F3AtJzhPardg1PWNj7Xl9uzla0Sjo7z1a7XdWIdd3UIV6s5ZFAzAZs1FIAQ8FbuHB8oikyEyxQto5t0IXc7efOoIw4A8phrdTjC3zyaS0i%2BZDja2y%2FjqNaDvTWSW5KSoIgmPEMR8q2XdVo5fR5aGs4Hh%2BMyMAyaLHxqsThX%2BexSqUsvz%2Bxk5SCOISuRdHXArWNgdYSBOGRBOz4TaKhy3AuSky%2BF%2BP0OCMvPKJSxMJi43KecwhcqQtQY6sQFnZF8lGq4n75K1qHZkh1wyPTygFgR2oSSEeGRqKXZbfUro539o7j24xMm1tJN8pzHSuIFIu1n%2B0NKasEzjfzy7kN1Sz4sws%2BkVI6kVG6g0BZpUToDB72CaTKywLTe968%2FdQ6DAbPIeRzrPiPjmoKdHupMDNK9G8ybKP0ZXU8qwSkHEcCpR6krsxiiJVzmNKdc%2BeRoQROWx3vR4yVKSNPuQCK1pvicJHtdzkvWyWIKDujo%3D&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIA5OTLOTKZITJNIBLI%2F20240726%2Fap-northeast-1%2Fs3%2Faws4_request&X-Amz-Date=20240726T232951Z&X-Amz-SignedHeaders=host&X-Amz-Expires=180&X-Amz-Signature=76b6063a7f6bc0770eca17ed44c6a0f69ba365cee21a0e2a410c8fbceaa7854a)
![](https://te25ej-prod.s3.ap-northeast-1.amazonaws.com/resources/production_2023-03-01-08-48-26_ACfp60vINc.png?X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEAYaDmFwLW5vcnRoZWFzdC0xIkcwRQIhALlaRucgwz9GRwJMaNayzSdRxfkSVkUd6WjRsgg%2BEterAiAoHD9imjXiLFdA0DqnBeoWcm2vpmA557escoY0zYYzfCrRBQjg%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F8BEAAaDDkyNDcxNzA2MjgzNCIMesOo0uVzzhEsX44qKqUFRlkY9ZuILApZZuSFblHizjho1s7B0R3ranzTh9tEIiAcnjz0Q5y36Ownh4wW0Hd%2Bee2EyxrvA6JLAotsyREOkYcOC8OGOGx8QunOZTIy%2BqbNO%2Bhub8Z2yHmnxvrziAwoUqWAq7tesH3Cy1AVNPy4JblqAm0eRtZ3UJP0Xu99vUqQDztTW2TCuIm%2BfY5xfByCw3ELLgW%2BLDAQJNjvNcVvk72d7%2FKlho2gCiUzgaYECLWHWpguvg88y%2BuzvYVydaEHWVzdCDuPSPJdZvsUBAIYO%2BZyQoAy887DVt838BwD%2FS%2FgQO1wqNHfKBs8Mll%2FzE%2B3WbhoZoNLf92rCSbtWreDZYXXMQUVQEXpCxbmuprYZOsGkzGJfWPMCjgOIFQkjHgLlW8DlzqT5QD9RT3F0ZKEfOmvy6cb4ijksAqCzPpuWFsyARBgdka6Y%2B9siIlDvHIBDFfUpJHadIAmyS%2FrWvxr8fk01XMPwaNGLuajuYpg%2BrJmj1Uc3cCboObYpO9JCWSrzvM%2BaYA6%2BMZCS%2FeUkubzFVZRKW7spjFVnZuGIACPNn%2F%2F2OaQ9VhqDJ4%2FA9ZzLGdb%2Bup%2F%2FdoGBazsFjhc5I1AlBLFa%2F1UNIo8UyELudOC%2BoQ8yLRQmZbpyL3bbgGj6ZJecUyLNTWm3GhBSEkPhv4d3Scj%2F3AtJzhPardg1PWNj7Xl9uzla0Sjo7z1a7XdWIdd3UIV6s5ZFAzAZs1FIAQ8FbuHB8oikyEyxQto5t0IXc7efOoIw4A8phrdTjC3zyaS0i%2BZDja2y%2FjqNaDvTWSW5KSoIgmPEMR8q2XdVo5fR5aGs4Hh%2BMyMAyaLHxqsThX%2BexSqUsvz%2Bxk5SCOISuRdHXArWNgdYSBOGRBOz4TaKhy3AuSky%2BF%2BP0OCMvPKJSxMJi43KecwhcqQtQY6sQFnZF8lGq4n75K1qHZkh1wyPTygFgR2oSSEeGRqKXZbfUro539o7j24xMm1tJN8pzHSuIFIu1n%2B0NKasEzjfzy7kN1Sz4sws%2BkVI6kVG6g0BZpUToDB72CaTKywLTe968%2FdQ6DAbPIeRzrPiPjmoKdHupMDNK9G8ybKP0ZXU8qwSkHEcCpR6krsxiiJVzmNKdc%2BeRoQROWx3vR4yVKSNPuQCK1pvicJHtdzkvWyWIKDujo%3D&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIA5OTLOTKZITJNIBLI%2F20240726%2Fap-northeast-1%2Fs3%2Faws4_request&X-Amz-Date=20240726T232951Z&X-Amz-SignedHeaders=host&X-Amz-Expires=180&X-Amz-Signature=3d6bf9e85fc88d68ad4dfdf6b65ed304bbfdd0f38440ad3c2ad247a69c02f728)
一般消費者向けにCAFEでの商品展示も実施
3月27日から4月9日までの期間限定で、GOOD COFFEE FARMS Cafe & Bar(東京都中央区日本橋3-1-3 1F)のショーケースに商品を展示します。
![](https://te25ej-prod.s3.ap-northeast-1.amazonaws.com/resources/production_2023-03-01-08-48-26_Hu3k2aXrL5.jpg?X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEAYaDmFwLW5vcnRoZWFzdC0xIkcwRQIhALlaRucgwz9GRwJMaNayzSdRxfkSVkUd6WjRsgg%2BEterAiAoHD9imjXiLFdA0DqnBeoWcm2vpmA557escoY0zYYzfCrRBQjg%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F8BEAAaDDkyNDcxNzA2MjgzNCIMesOo0uVzzhEsX44qKqUFRlkY9ZuILApZZuSFblHizjho1s7B0R3ranzTh9tEIiAcnjz0Q5y36Ownh4wW0Hd%2Bee2EyxrvA6JLAotsyREOkYcOC8OGOGx8QunOZTIy%2BqbNO%2Bhub8Z2yHmnxvrziAwoUqWAq7tesH3Cy1AVNPy4JblqAm0eRtZ3UJP0Xu99vUqQDztTW2TCuIm%2BfY5xfByCw3ELLgW%2BLDAQJNjvNcVvk72d7%2FKlho2gCiUzgaYECLWHWpguvg88y%2BuzvYVydaEHWVzdCDuPSPJdZvsUBAIYO%2BZyQoAy887DVt838BwD%2FS%2FgQO1wqNHfKBs8Mll%2FzE%2B3WbhoZoNLf92rCSbtWreDZYXXMQUVQEXpCxbmuprYZOsGkzGJfWPMCjgOIFQkjHgLlW8DlzqT5QD9RT3F0ZKEfOmvy6cb4ijksAqCzPpuWFsyARBgdka6Y%2B9siIlDvHIBDFfUpJHadIAmyS%2FrWvxr8fk01XMPwaNGLuajuYpg%2BrJmj1Uc3cCboObYpO9JCWSrzvM%2BaYA6%2BMZCS%2FeUkubzFVZRKW7spjFVnZuGIACPNn%2F%2F2OaQ9VhqDJ4%2FA9ZzLGdb%2Bup%2F%2FdoGBazsFjhc5I1AlBLFa%2F1UNIo8UyELudOC%2BoQ8yLRQmZbpyL3bbgGj6ZJecUyLNTWm3GhBSEkPhv4d3Scj%2F3AtJzhPardg1PWNj7Xl9uzla0Sjo7z1a7XdWIdd3UIV6s5ZFAzAZs1FIAQ8FbuHB8oikyEyxQto5t0IXc7efOoIw4A8phrdTjC3zyaS0i%2BZDja2y%2FjqNaDvTWSW5KSoIgmPEMR8q2XdVo5fR5aGs4Hh%2BMyMAyaLHxqsThX%2BexSqUsvz%2Bxk5SCOISuRdHXArWNgdYSBOGRBOz4TaKhy3AuSky%2BF%2BP0OCMvPKJSxMJi43KecwhcqQtQY6sQFnZF8lGq4n75K1qHZkh1wyPTygFgR2oSSEeGRqKXZbfUro539o7j24xMm1tJN8pzHSuIFIu1n%2B0NKasEzjfzy7kN1Sz4sws%2BkVI6kVG6g0BZpUToDB72CaTKywLTe968%2FdQ6DAbPIeRzrPiPjmoKdHupMDNK9G8ybKP0ZXU8qwSkHEcCpR6krsxiiJVzmNKdc%2BeRoQROWx3vR4yVKSNPuQCK1pvicJHtdzkvWyWIKDujo%3D&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIA5OTLOTKZITJNIBLI%2F20240726%2Fap-northeast-1%2Fs3%2Faws4_request&X-Amz-Date=20240726T232951Z&X-Amz-SignedHeaders=host&X-Amz-Expires=180&X-Amz-Signature=4aa47d0a7825886219b27a6a03290053800761038030d1c86d888afd94096ebd)
『UP FOOD PROJECT』について
株式会社コルが運営する、アップサイクルで食の持続可能性をUPdateする共創プロジェクト。パートナー企業同士の連携によって未利用資源のバリューチェーン構築に取り組んでいます。
開始1年でパートナー数は33社にまで拡大。上場企業からスタートアップまで規模を問わず、業種も食関連の他に、アパレル・製紙業界など多岐に及びます。
![](https://te25ej-prod.s3.ap-northeast-1.amazonaws.com/resources/production_2023-03-01-08-48-26_wdqzHm160g.png?X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Security-Token=IQoJb3JpZ2luX2VjEAYaDmFwLW5vcnRoZWFzdC0xIkcwRQIhALlaRucgwz9GRwJMaNayzSdRxfkSVkUd6WjRsgg%2BEterAiAoHD9imjXiLFdA0DqnBeoWcm2vpmA557escoY0zYYzfCrRBQjg%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F8BEAAaDDkyNDcxNzA2MjgzNCIMesOo0uVzzhEsX44qKqUFRlkY9ZuILApZZuSFblHizjho1s7B0R3ranzTh9tEIiAcnjz0Q5y36Ownh4wW0Hd%2Bee2EyxrvA6JLAotsyREOkYcOC8OGOGx8QunOZTIy%2BqbNO%2Bhub8Z2yHmnxvrziAwoUqWAq7tesH3Cy1AVNPy4JblqAm0eRtZ3UJP0Xu99vUqQDztTW2TCuIm%2BfY5xfByCw3ELLgW%2BLDAQJNjvNcVvk72d7%2FKlho2gCiUzgaYECLWHWpguvg88y%2BuzvYVydaEHWVzdCDuPSPJdZvsUBAIYO%2BZyQoAy887DVt838BwD%2FS%2FgQO1wqNHfKBs8Mll%2FzE%2B3WbhoZoNLf92rCSbtWreDZYXXMQUVQEXpCxbmuprYZOsGkzGJfWPMCjgOIFQkjHgLlW8DlzqT5QD9RT3F0ZKEfOmvy6cb4ijksAqCzPpuWFsyARBgdka6Y%2B9siIlDvHIBDFfUpJHadIAmyS%2FrWvxr8fk01XMPwaNGLuajuYpg%2BrJmj1Uc3cCboObYpO9JCWSrzvM%2BaYA6%2BMZCS%2FeUkubzFVZRKW7spjFVnZuGIACPNn%2F%2F2OaQ9VhqDJ4%2FA9ZzLGdb%2Bup%2F%2FdoGBazsFjhc5I1AlBLFa%2F1UNIo8UyELudOC%2BoQ8yLRQmZbpyL3bbgGj6ZJecUyLNTWm3GhBSEkPhv4d3Scj%2F3AtJzhPardg1PWNj7Xl9uzla0Sjo7z1a7XdWIdd3UIV6s5ZFAzAZs1FIAQ8FbuHB8oikyEyxQto5t0IXc7efOoIw4A8phrdTjC3zyaS0i%2BZDja2y%2FjqNaDvTWSW5KSoIgmPEMR8q2XdVo5fR5aGs4Hh%2BMyMAyaLHxqsThX%2BexSqUsvz%2Bxk5SCOISuRdHXArWNgdYSBOGRBOz4TaKhy3AuSky%2BF%2BP0OCMvPKJSxMJi43KecwhcqQtQY6sQFnZF8lGq4n75K1qHZkh1wyPTygFgR2oSSEeGRqKXZbfUro539o7j24xMm1tJN8pzHSuIFIu1n%2B0NKasEzjfzy7kN1Sz4sws%2BkVI6kVG6g0BZpUToDB72CaTKywLTe968%2FdQ6DAbPIeRzrPiPjmoKdHupMDNK9G8ybKP0ZXU8qwSkHEcCpR6krsxiiJVzmNKdc%2BeRoQROWx3vR4yVKSNPuQCK1pvicJHtdzkvWyWIKDujo%3D&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Credential=ASIA5OTLOTKZITJNIBLI%2F20240726%2Fap-northeast-1%2Fs3%2Faws4_request&X-Amz-Date=20240726T232951Z&X-Amz-SignedHeaders=host&X-Amz-Expires=180&X-Amz-Signature=2a205e7a36eaa8c69d401c20f0a589be1cb93e21fbddf548478f50b751ef362d)
▶︎詳細はこちらでもご覧頂けます